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Business Plan of a Cleaning Service Company
Poláková, Monika ; Benešová, Ivana (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis deals with the elaboration of a concrete business plan for newly established company specializing in provision of cleaning services. The work consists of two parts. The first, theoretical, deals with the definition of individual concepts and analyzes necessary for the processing of the business plan. In the second, practical, a specific business plan is developed, which is then analyzed.
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Business Plan of a Cleaning Service Company
Poláková, Monika ; Benešová, Ivana (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis deals with the elaboration of a concrete business plan for newly established company specializing in provision of cleaning services. The work consists of two parts. The first, theoretical, deals with the definition of individual concepts and analyzes necessary for the processing of the business plan. In the second, practical, a specific business plan is developed, which is then analyzed.
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Plan of market entry of internet store from marketing point of view
Mádle, Jakub ; Zamazalová, Marcela (advisor) ; Ryšavá, Monika (referee)
This thesis is dealing with plan of market entry of internet store. Goals of this thesis are to analyse trends on the Czech literature market in connection with situation on abroad markets, draw up marketing mix of internet store and draw up first communication campaign. Professional publications, periodicals, researches and experiences of business owner were used to write this thesis. Output of this thesis is finding that nowadays people read less than in the past. Despite this negative fact author was able to draw up comprehensive marketing mix and communication campaign which increased a number of visitors of web pages as well as increased number of customers.
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Comparation of Business Plan and Business Reality: Design Towels Entering Czech Market.
Tabernaus, Miroslav ; Dvořáček, Jiří (advisor) ; Nicolaysen, Andreas (referee)
The targets of this Master thesis were to analyse the mistakes that an entrepreneur tends to make when creating a business plan, and make recommendations on how to avoid these mistakes. The method used was empirical learning, i.e. the author has created a business plan, started the new venture, and six months later analysed the deviations of business plans from the business reality. As the main reasons for deviations were named poor market research, no contractual agreements on minimum performance of a business partner, mistakes in an internet research of competition and of legal requirements, and over-optimistic expectations. The recommendations to new entrepreneurs also included creation of an assumption tree, a detailed sales plan, scenarios for normally unexpected situations and finding ways to avoid high fixed costs in the beginning. The overall finding was that business planning is a wortwhile activity.
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